Research On The Business Model Of Software Outsourcing Business In The Banking Department Of W Company

From the end of the 20 th century to the beginning of the 21 st century,since the rapid development of Internet technology,the seemingly incompatible concepts of software information technology and business models have influenced each other to this day.Business models and business model innovations are constantly mentioned.The information technology industry is most import industry right now.With global integration,the software outsourcing industry has become a pillar industry of the times.Due to the simple cost structure of software outsourcing,the academic discussion on the business model of this is not enthusiastic.Company W was once a wholly-owned enterprise in China of a global hardware equipment multinational company in the financial equipment industry.Under the impact of the market,W Company and a central enterprise establish a joint venture company to seek the transformation from hardware to software.The process of transformation is difficult.By 2020,customers of W's banking department's software outsourcing business will shrink,and project profits will become lower and lower.The purpose of this article is to study the current status and problems of the Company W and find out a profitable business model.This article takes the software outsourcing business of the Banking Department of Company W as a case,uses business model canvas theoretical tools,and combines SWOT analysis to conduct a four-dimensional analysis and consideration of business model canvas elements,in order to obtain a more accurate business model innovation canvas.The business model canvas theory proposed by Dr.Osterwalder is widely used worldwide.The well-known global diversified technology company 3M and the wellknown accounting firm Deloitte have used the business model canvas to analyze their own companies,and have been inspired by business model innovation.This article also uses three academic research methods,through two perspectives,a total of six chapters to study and elaborate on the case,and finally to innovate the business model of the software outsourcing business of the Banking Department of Company W.The author of this article looks forward to the results of this business model innovation can bring some reference and enlightenment for W company and even other companies in software outsourcing industry.The three academic research methods used in this paper are literature review method,comparative analysis method and case analysis method.These three effective methods will make the research in this article more scientific and convincing.This article first conducts a detailed analysis from the perspective of the status quo and problems of the software outsourcing business model of the W Department's banking department.Then,this article makes a comparative analysis with W Company from the perspective of the industry's main competitors and the industry's external environment of W Company's banking department.Through the analysis of these two angles,the internal and external conditions of the enterprise are taken into account,making the research in this article more complete.This article is divided into six chapters.The first chapter is the introduction,which introduces the background,purpose,meaning and content of the research,expounds the research methods,and the possible innovations and deficiencies of this research.The second chapter is a summary of business model theory.This chapter refers to a brief history of the conceptual development of the business model,focuses on the business model canvas,and lays the foundation for subsequent theoretical applications.The third chapter is the current status and problems of the software outsourcing business model of W Company Banking Department.This chapter uses the business model canvas and SWOT analysis method to make a detailed analysis of the status quo and problems of the software outsourcing business model of W Company Banking Department.The fourth chapter is the industry's main competitors and the industry's external environment.This chapter analyzes the two types of competitors in the software outsourcing business of W Company's banking department and the competitive environmental pressures of W company's banking software outsourcing business,which provides the follow-up for W company's business model innovation.More references.The fifth chapter is the business model innovation of the software outsourcing business of the W company's banking department.Based on the analysis results of the previous chapters,this chapter uses the business model canvas theory to build a business model innovation model suitable for the development of the software outsourcing business of the W company's banking department.The sixth chapter is the summary and outlook.This chapter gives a deeper reflection on the research results of this article,and also makes prudent suggestions for the application of future research results.This article studies possible innovation: This is the first paper study on business model innovation for the software outsourcing business of W's banking department,and it has a reference role for similar research in the industry.The shortcomings of this article are that there is less data analysis,and the business model innovation of the software outsourcing business of the Banking Department of Company W has not been verified by practice.This makes the scientific and feasibility of the research in this paper need to be strengthened.