Business Model Innovation Of B2B Software Enterprise

Business model is a scientific analytical tool that contains a number of relationships and elements that can be used to clarify the business logic of a particular economic entity.Business model was widely used and spread in the end of the 20 th century.The success of business model will be directly related to the business income and operating costs of enterprises and thus play a vital role in the development of an enterprise.With the development of the market-oriented economy,the research and application of business models are going deeper and deeper.It is imperative that enterprises innovate and expand their business models if they want to pursue further development.Thus,more and more entrepreneurs begin to regard business model innovation as one of the important plans of enterprise development.The development of software industry depends on the promotion of information technology,which is a new industry with continuous innovation and infinite possibilities.By analyzing the data of from the market,we can see that the market environment of traditional software enterprises has changed greatly from the coverage on incremental market to the fierce competition in the existing market.The software companies should not just stand still in the existing market stock,but actively dedicate to opening up the incremental market by business model innovation and try to maintain the growth momentum.The content of this paper is divided into the following four aspects.First of all,the review on business model literature review and concept.By going through the analysis and research on existing literature,the multi-perspective on business model,for the concept of business model,the concept,innovation power,innovation implementation analysis and summary as well as business model canvas method for business model analysis contains nine key elements,I am able to grasp the concept of business model as a whole,and lay the research ideas and theoretical foundation for the following research on the innovation of business model in S company.Secondly,taking S company as an example,this paper comprehensively analyzes the internal and external environment of S company,summarizes the basic situation of S company,including the current organizational structure of S company and the current status of the mainstream B2 B business model,aiming to reflect the difference between the existing business model and the innovative business model.Thirdly,through the analysis of policy,technology and business challenges,the reasons of S company's business model innovation are brought out.Through the case study on the first business application case of S company under its innovative business model –D city manufacturing innovation center and the business model canvas analysis,this paper describes and summarizes the current situation of S company's business model innovation and finds out the main problems and reasons of above problems concerning S company's business model innovation.Finally,taking this as the starting point of research,this paper puts forward optimization suggestions for s company's business model innovation to help S company better develop the incremental business beyond the existing market.The research methods of this paper mainly include literature review,content analysis,case study,business model canvas analysis,which comprehensively analyzes the business model innovation of software enterprises S.Through literature review,I can grasp the concept of business model as a whole and lay the theoretical foundation for the following research on the innovation of business model in S company;case analysis can reflect the necessity of combining theory with practice and enhance the practical value of this paper;business model canvas analysis can analyze the business model of enterprises in multiple dimensions and grasp the business model as a whole.Content analysis method,mainly for the screening and analysis of a large sum of data collected in the early stage,through the analysis and classification of the core theme,paragraph overview,key words of the data,targeted to distinguish and summarize the data,so as to more effectively obtain the information required by the research of this paper,and grasp the development law of the market and industry as a whole.The innovation of this paper is to analyze the impact of policies and technologies on software industry from a macro perspective;from a micro perspective,take s company as an example,to analyze the problems and causes of current S company in business model innovation,and on this basis,to put forward constructive suggestions for the optimization of business model innovation of software enterprises,and the suggestions that are similar to those of S companyThe conclusion of this paper is a series of suggestions for S company to optimize its innovative business model.If S company aims to promote the long-term and healthy development of its innovative business,it needs to optimize a series of key elements of its business model based on the current situation of its business model innovation.The differences between these suggestions and the existing innovative business model are also summarized by the way of business model canvas.