Mass Communication Perspective Of The Ideological And Political Education Model

In the present time, mass media dissemination profoundly affects social life at each aspect, and the thought-political education of university is facing with the mass media dissemination's challenge. How we capture the opportunity, meet the challenge is the question that the university thought political education are inevitable to confront with, and is also a forbidding ordeal to a present university thought political education pattern. This paper utilizes the mass media dissemination effect theory and the audience theories, through the mass media dissemination and the university thought political education pattern relevant analysis, to launches the proof. The paper hopes to construct a brand-new system about the university thought political education pattern based on the mass media dissemination theory, try hard to provide the reference for the university thought political education pattern innovation practice.First, university thought political education's time characteristics are analyzed from the angle of mass media dissemination, from which the era task which the university thought political education undertakes are proposed and analyzed to conclude that it's reasonable to utilize the mass media dissemination theory to develop university thought political education correlation research; Next, the paper based on the mass media dissemination effect theory and the audience theory to analyze the university thought political education extant pattern, utilize "the Agenda-setting Theory "," the Cultivation Theory "," the Knowledge Gap Theory "," the Audiences as Social Group Members ", " the Audiences as the Subjects of Market ", " The Audiences as the Subjects of Right " separately from the university thought political education pattern's six stratification planes, namely university thought political education goal, method, management, process, mechanism, content, research university thought political education pattern realistic condition. Finally, the paper has constructed the brand-new university thought political education pattern from the angle of mass media dissemination theory, has realized the university thought political education pattern innovation.The creative achievement of this paper lies in that from the angle of mass media...