The Influence Of New Media On The Ideological And Political Education In Colleges And Universities And The Countermeasures

With the continuous development of social progress and human information technology, newcommunication tools continue to emerge, the human society is entering a new era–“the era ofnew media”. The new media era has a profound impact on people’s way of life and socialdevelopment. The new media to meet the college students social attention focus, seek theindividuality development as well as the expression of the idea of individual demand, with themass of information resources and convenient mode of communication has become the newchannel at this stage for university students to obtain information and the exchange of ideas, havebeen widely favored by University students. However, the current ideological and politicaleducation did not make full use of this resource advantages of new media, new media andtraditional media also did not form a joint force, to optimize the teaching resource. At the sametime, the new media era is inevitable for College Ideological and Political Education has broughtcertain negative influence. In view of the phenomenon existed in the present situation, the authorthinks that the university must keep pace with the times, explore how the new situations, newproblems brought by the new media era into new opportunities, new innovation, how to use newmedia has the advantage of effectively improve and realize the scientific nature and effectivenessof high school ideological and political education.Based on the present situation of political education of new media and ideological theory,using the method of literature, social investigation method, comparative method, from the overallperspective discusses and explains the ideological and political education in Colleges anduniversities from the perspective of new media including education is education subject, educationis the education object and education methods level problems, depth analysis of the causes of theproblem. On this basis, this paper explores the effective, the specific countermeasures ofinnovation of new media is widely used in Ideological and political education in universities. Firstof all, to clear the ideological and political education work in Colleges and universities from theperspective of new media should be progressive principle, adhere to the principle of combining thefeasibility and controllability, theory and timeliness of the principle of the combination of practiceand innovation as well as the principle of combining. Secondly, to correctly handle the relationshipbetween three of the work of ideological and political education from the perspective of new media.Thirdly, development of education, to realize the transformation of Ideological and politicaleducation mode of. Improve the main ideological and political education of new media applicationconsciousness, build the outstanding teachers; strengthen the application of new media ofIdeological and political education, change the classroom education; teachers improve theconditions of new media literacy and moral quality; the organic combination of the new media andtraditional media, to meet the social needs of College students. Finally, the reform of universityeducation system, ensure the establishment of an effective mechanism to optimize the environmentof Ideological and political education in Colleges and universities, resource optimization ofIdeological and political education of the security.