A Study On The Actual Effect Of Ideological And Political Education Of College Students From The Background Of Media

With its superiority, network information technology is deeply involved into people’s life, work and study. As intensive group to contact network information technology, college students will be naturally affected by it. We-media, such as mobile phone, micro-blog and We Chat, has become a part of the college students’ life and learning. Their concept, behavior and value are influenced significantly by We-media. Study on this aspect is not only the requirement of keeping pace with the times, but also the demand of college students’ development. Many researches about the topic of the effectiveness of college students’ ideological and political education have been studied. According to the development of technology and era changes, the author mainly proposes new perspectives for improving the effectiveness of college students’ ideological and political education from the perspective of the We-media. The paper is divided into four parts in total:The first part, review and prospect of the evolution of media, elaborate on the formation and development of the background of we-media, so we can have a scientific knowledge for it.The second part, author summarized a series of problems based on the results of questionnaires, which are distributed to students. By analyzing those results, the author found the current situation about college students’ ideological and political education and provided a basis for educators who make solution based on the problems of college students appeared.The third part, Furthermore, the opportunities and challenges brought by We-media are reviewed, which provide the suggestions for those political educators in universities. so that ideological and political educators can more accurate analysis and positioning the role of the media. This could help them to carry out ideological and political education work.The forth part, this paper offers some effective suggestions for improving the effectiveness of ideological and political education from different aspects. They are contains the construction of professional team, the media literacy of college students, working methods, management and supervision mechanism.