Research On The Effect Of We-media On College Students' Ideological And Political Education Effect

With blogs,micro blogging,such as micro letter,QQ since the media to promote college students' ideological and political education into the new stage,from the media in the ideological concept,value orientation,behavior affects the college students.Under since the media age,grasp the media brings to the ideological and political education effectiveness of opportunities,meet challenges,seek a new way to improve college students' ideological and political education effectiveness,is the whole society and universities need to face the new task.The author agrees with Wang liren and other scholars who define the effectiveness of education as cognition,identification and practice,and studies the effectiveness of education in college students' ideological and political affairs under "we media".As a whole,"we media" plays a positive role in the cognition,identification and practice of education in college students' ideological and political affairs.For example,the high penetration rate of "we media" among college students provides a prerequisite for improving college students' cognition of education content of ideological and political affairs by "we media".The higher attention college students pay to the information of "we media" activities,the higher the recognition degree of education in ideology and politics."We media" has increased the way of implementing education,which is conducive to widely publicizing the achievements of education and so on.At the same time,there are some problems with education in college students' ideological politics under "we media".From the perspective of cognition,the complex and diverse contents of "we media" communication have increased the cognitive difficulty of college students.The interaction between teachers and students' self media has little influence on the cognitive sources of college students.The low media literacy of college students causes cognitive deviation.From the perspective of identity,"we media" affects the authority of teachers and weakens college students' recognition of teachers.The value of "we media" tends to be diversified,which interferes with college students' recognition of mainstream values.In practice: the dissemination of negative information from the media influence on the practice of ideological and political education for college students,and students from the media dependency strongly influence the effect of classroom teaching of ideological and political theory.In view of the current issues since the media under the ideological and political education,the author from the aspects of cognitive,recognition,practice three reasons put forward the following countermeasures,from the cognitive,colleges and universities should strengthen the construction of network culture guide the media content,the teacher should guide students to improve media literacy,students should be the correct cognition to improve media literacy.Will tell from the identity,teachers should establish the media under the new image to increase the status of students to teachers,teaching new skills should be mastered and the media to enhance the students' identity in the teaching content,colleges and universities should cultivate college students' socialist core values in order to increase the identification of the mainstream social values.In practice,the colleges and universities should innovation since the media management mechanism in college students' use of the negative effects of the media,teachers should pay attention to teaching effectiveness feedback timely stop students using the media misconduct,college students should take advantage of the media publicity function fully promote the positive energy,at the same time,reasonable use the media to promote college students practice ability to ascend,and reduce the dependence on the media to participate in the activities of practice.