Analysis On The Case Of Sports Crisis Communication Management In China

At present, China is in a critical stage of social transformationand economic transition, and meanwhile, it also enters a high-incidence season of crisis.As a sub-system in the social system, sports crisis events occur frequently. How to takecorresponding measures for dealing with the sports crisis event, eliminate themisunderstandings of the media and public, and set up and maintain the image of sportsorganization turns to be a public topic that shall be solved by the sports managersurgently. In this paper, it mainly starts from the case study of sports crisis, such as thefights committed by Wang Meng, fracture of Wang Meng, deiving without license ofSun Yang, stimulant event of Ye Shiwen, Resignation of Wei Di, and carries out publicopinion analysis and crisis communication management. As a result, it has discovered:I. The sports organization should keep improving its consciousness in crisismanagement consciousness.II. Sports crisis reflects the imbalance in sports values.III. At present, sports crisis belongs to the organization crisis to a large extent.IV. Currently, the sports crisis in China is mainly caused by human reasons andimproper management.China’s sports organization is now in the transition period of structural reform. Thedefects in management system, lack of professionals, insufficient crisis managementand medium consciousness are the main causes for the poor crisis public relations.Aiming at the current status of sports crisis communication and management, thefollowing four suggestions are proposed by the author:I.Reshape the sports values.II. Improve the crisis management consciousness of sports organization.III. Improve the crisis management ability.IV.To accept and good use of new media for the service of sports crisiscommunication management.In this paper, the exploratory research is conducted for the sports crisismanagement in China, and it can evaluate the current sports crisis management andmake up for the deficiencies in the theoretical studies of sports crisis communicationand management.