A Research On Crisis Communication In The Lockout Of The National Hockey League

Crisis is not avoidable.When crisis event appears,sports organizations are not only facing the damage which the crisis itself brings,but also facing the descent of sport organizations' prestige,image and so on. How to handle crisis had already becomes a significant task of every sports organization.This thesis will examine the lockout of the National Hockey League in 2004-05 season.Try to find how the NHL practitioners handle the Lockout crises;gain insight into their crisis strategies in both communication and rhetoric angles of view.Find the effect of the NHL crisis communication.Try to find some useful references for Chinese sports organizations.The findings of this thesis seem to support certain aspects as follows:Firstly,as one of the biggest professional sports leagues,NHL suffered a lot from the lockout crisis.Could it handle the crisis well or not, straightly decided its' state of exist.Secondly,NHL should attach more importance to crisis and strengthen its ability in handling crisisIn the third place,NHL could do much better in handling the Lockout crisis and strategies of crisis communication and rhetoric could be better too.At length,when facing crisis,sports organizations should practice neatly,use crisis communication and rhetoric strategies sweetly base on different crisis complexion.This thesis makes suggestions as follows: First,sports organizations should reinforce communications with the mass media.Second,sports organizations should pay more attention of the usage of the intercommunicative mode.Third,sports organizations should have more openness.At last,sports organizations should use crisis communication strategies according to crisis complexions.