Core Competitiveness Of Luzhou Municipal People's Hospital Research

Core competence was put forward by Prahalad & Hamel in 1990. The core competency is defined as:"In an organization through the integration of knowledge and skills, especially on how to coordinate a variety of production skills and integrate knowledge and skills in different technologies." From the relationship with the product or service point of view, the core competitiveness is actually implied in the company's core product or service inside the knowledge and skills, or the collective body of knowledge and skills. Core competence theory in the 20th century and the mid-90's was introduced in China, soon in the economic sector, the management community spread. According to the semantics of core competencies, and people were accustomed, scholars like to be translated as "core competencies." Core competence theory, and applied to the daily business operations, strategic management and sustainable development.The hospital is a special business, the same need is to build their own core competencies. According to some experts, the definition of hospitals nowadays core competencies:Hospital core competency is to enable the hospital in one or more to achieve sustainable competitive advantage in certain areas of a range of complementary skills and knowledge mix, in the face of fierce competition in the health care market, through the excellent integration of culture and medical practice, the Court formed a unique ability. Recalling the past decade, the competitive situation of China's medical market, largely through several stages:the development of competition from the device to technology competition, the development of competition from technology to service competition, and is currently the development of competition from the service to a strategic competition. A magic weapon for winning strategic competition is a core capability (core competency) competition. In large-scale competition, the lack of core capacity of the hospital, just as a power shortage of boats floating in the ocean, a encounter storms, are likely to go wrong. The future health care services, market competition will be the core competitiveness of competition. The face of domestic and international medical market integration, the strategic choice of China's hospitals in the future can only cultivate the core competitiveness. Hospital management model adapt, the health care market development and changes, comprehensive understanding and accurate grasp of the hospital internal conditions and external environment changes, the potential core competencies into the core competitiveness of the reality, the hospital can continue to grow in order to maintain sustainable, coordinated manner development can in the fierce competition in the market the initiative.With the continuous deepening of medical and health system reform, public hospitals, enterprise restructuring, private, private hospitals have sprung up everywhere, joint venture hospitals, clinics, join the market, our public hospitals, are facing unprecedented competition. The face of a competitive market; as the medical institutions, "national team" of public hospitals, must continue to maintain its competitive advantage and leading position, we must proceed from a strategic perspective, the rapid integration of the hospital excellent, focus on improving the core competitiveness of the hospital.To the object of research in this paper is Luzhou City People's Hospital. It is attached directly Luzhou City Health Bureau, a comprehensive A-level non-profit public hospital. In this paper, the concept of the core competitiveness of the hospital is defined, based on the use of SWOT analysis of Luzhou City People's Hospital of the present situation of the hospital to build the core competitiveness of the measures.