Second Xiangya Hospital Of Marketing Strategy Research, New Medical Reform Policies

In the last few years, along with our country socialist market economic system's establishment, the medicine health reform's unceasing deepening, joins the aggravating which WTO will later compete, will cause the Medical establishment to monopolize "the seller's market" to disintegrate gradually, in addition people medical service demand day-by-day diversification as well as request enhancement, medical service and technical innovation. Facing the competition intense medical service market, the hospital leader and the staff felt the serious pressure, earnestly hoping in has completed under the new old system beside the management and operation each link's wearing in transition, utilizes the powerful marketing strategy the development opportunities which hits for the hospital development.This article take Second Xiangya Hospital as a main body, carries on to the hospital based on the customer value marketing strategy studies and discusses. First elaborated our country hospital profession management present situation, the trend of development, the competition environment, the competition opportunity. Then, has carried on internal appraisal to Second Xiangya Hospital, elaborated its development rule, its operation present situation and superiority, existence question and inferiority. Finally from the hospital organizational structure establishment, internal marketing management, the hospital service process control managed aspects and so on visible demonstration which as well as served to propose the control and safeguard measure.This study is in launches with Second Xiangya Hospital full communication foundation, its findings might apply directly in the hospital development and the management simultaneously will also have high reference value. This article discusses the customer value marketing management, might in the next hospital strengthening marketing management process further rich and perfect. Therefore, this article has the strong practical application value and theory model value.