Research On Service Marketing Strategy Of Hohhot Stomatological Hospital

With the continuous opening of China’s medical market and the gradual deepening of the reform of the medical and health system,more and more private capital began to enter the oral medical market,which has a strong competitiveness in the medical market.Influenced by the planned economy system for a long time,China’s public hospitals are far from the requirements of the market economy in terms of concept,operation and management,and marketing ability.Therefore,they can no longer occupy a major position in the market with high-end advanced facilities and first-class medical technology teams.Public stomatological hospitals urgently need to pay enough attention to management and marketing and introduce medical service marketing as soon as possible to expand the space for survival and development.Under such a background,this paper,by combining relevant service marketing theory and the actual situation of Hohhot oral hospital,try to particularity of medical and health services industry deeply discussed the marketing problems,thereby helping to Hohhot stomatological hospital to establish a scientific and systematic service marketing system,the ability to achieve long-term stable development.In this paper,combining the reality of their own work,in Hohhot stomatological hospital as an example,using a variety of marketing theory to study the marketing strategy of public hospital,through analysis of Hohhot oral medical market research,in-depth research and analysis of Hohhot stomatological hospital facing the external environment of macro and micro,including political,social,economic and technical aspects of the environment and the market demand,consumption characteristics and competition environment.At the same time,through the analysis of the around their own operation and competition ability by using the theory of service marketing positioning the target group,to Hohhot stomatological hospital design and planning a set of operational and forward-looking service marketing strategy,improving the economic and social benefits of the hospital outpatient service and market competitive power,a greater extent to meet the needs of patients with diversification,further implement the national health care system,which can better adapt to the development of the health care system after medical market.Finally,it provides a strong guarantee for the implementation of the service marketing strategy of Hohhot stomatological hospital from the aspects ofestablishing full staff marketing,constructing effective marketing organization,further improving the level of hospital management,and formulating the direction of the construction of key disciplines of the hospital.On the other hand,it is also hoped that the study of this paper can provide reference for other public hospitals to find out the service marketing model suitable for their own development.