The Study Of The Strategy Of The Management Of BBEF Corporation Group

Being confronted with the integration of global economy, the Chinese state-owned enterprises are experiencing the radical reformation with the national economic restructuring. This reform is one by which the management system refines and the enterprise operating mechanism shifts and innovates as well. With the intense change in the external environment, especially in the competition environment, It demands a higher content for project management, reform, technical innovation and capital etc. for an enterprise. The development strategy for an enterprise becomes extremely important for its long-term subsistence and development.In this essay, on the premise of investigating the status situation of BBEF Corporation Group, the author analyzes practically and realistically its internal and external environment and its strength and weakness, and also the opportunities and challenges it is faced with. From which, the author establishes its general development strategy, and according to this, composes particularly its industrial development strategy, product strategy and capital strategy, which shows great significance to steer and guide the development of BBEF Corporation Group.The article is divided into five parts object. In the first part, Group on the development of strategic studies BBEF topics background, the purpose of the study and its significance, put forward the content and ideas in this paper. In the second part, it mainly describes the Western strategic management theory, enterprise development strategy for analysis of strategic thinking, and then opts for Strategic Studies Group BBEF the starting point. The third parts focused on the status quo of BBEF Group formulate development strategies and the development of principle. The fourth part of a focus group which BBEF the internal and external environment; the Group adopted the BBEF SWOT analysis and portfolio BCG matrix on the basis of the analysis of the obtained BBEF the core competitiveness of the Group, which conducted BBEF core group fostering the competitiveness of the design. Part V discusses the strategic transformation of the conditions and the measures to achieve strategic objectives.