Study On Core Competence Of China Bus Industry

Along with the arrival of information time,the economy globalization has realized . In market ecomomy system,the competition between enterprises will be strengthen day by day . According to Darwin's theory of evolution point of the survival of the fittest , Only the competitiveness of enterprises can be survive in a market economy. China bus enterprises want to maintain long-term development in the international competition, it is a practical problems to enterprises. As the core competenceof enterprises is the most valuable strategic assets, Therefore, Each bus companies should be the core competence of the cultivation, Optimize the allocation of resources to enable enterprises to compete in an invincible position and sustainable development.China auto industry has become a pillar industry in national economy ,In recent ,It has a rapid growth, the growth of China's national economy had a profound impact. The bus industry is to speed up development as the part of the auto industry, according to some reports Research data ,it shows that in 2012 the global demand for passenger bus will reach 437,000, This is an increase of 5.4 percent. In the demand of the growth for passenger bus in the world, it has an opportunity to China bus industry, how to seize the opportunity and to upgrade its competitive advantage, it is a problem to managers of China bus industry. There are a low technical content, poor trade performance, small brand problems and so on. In the fierce market competition, China bus industry improve its weak position to build their own core competencies, through the cultivation and maintain of core competencies, China bus industry occupy a favorable position in international competition .According to the theory of core competence, I identified the concept and characteristics of core competence of the China bus industry. The core competence of China bus industry is in the long-term development, internal and external environment to adapt the changes , it accumulate, innovate and form through internal resources, there is competition in the market for its competitive advantage of the unique resources capacity and systems in present and future. According to the concept of core competence of the China bus industry, the characters of China bus industry are the integration, stretch ,succession , the dynamic nature and value-added.On the core of competence of China bus industry, I analyse the developmental factors of China bus industry, it include macro-economic factors, social factors and environmental factors in the development of China bus industry, it has brought great success of China's market economy to improve with China's 30 years of reform and opening up, the productive forces is liberating, the national economy continued to grow. The development of Chinese macro-economic is adwantaged development of the China bus industry. At the same time, the traffic jams had hindered the development of the city all over the world, in order to relax traffic pressure, develop public transport is important, which is a good opportunity for the development of China bus industry . But the China bus industry is also faced with environmental regulations and lack of resources, and other adverse factors.On the development factors of China bus industry , only to use the favorable factors and to adjust t the unfavorable factors,cultivate more quickly from the core competence. According to the concept of core competence and characteristics of the China bus industry ,I recognized the constituent elements of core competence ,it include technical capacity, human capacity, market capacity and brand ability. Technical factors in China bus industry is the core competence of the core elements, leaving the technical support, China bus industry has become the nothing; human resources is the importance of China bus industry, the core competence of the key elements in today's people-oriented Society, the development of enterprises who can not be separated from the role of the only good human resources management in order to form the core competence of enterprises to create the conditions. The market is the enterprise's core competence of the important elements, products and business customers combined, so that customers have the products so that companies have a market. Brand is the embodiment of comprehensive strength, It is the core competence of the external performance .Brand can be good business to generate considerable economic benefits, intangible assets of the enterprise. The core competitive analysis, the establishment of China bus industry must be establish the core of competence in the international market to maintain competitive advantage. The core competence is formed, facing re-training and upgrading in the market .Otherwise, with the competition and the development of science and technology, the core competence will gradually lose its competitive edge. China bus industry put forward the core competence of the ways to cultivate. China bus industry, the core competence of cultivating support from the Government and bus enterprice on their own efforts. the Government is the core competence of cultivating strong backing to China bus industry. At the same time, enterprice cultivate their core competitiveness is important to form the core competence. As a result, China bus enterprice for a long time would want to maintain the the core leadership, it must be the core competence of continuous innovation, development and training, according to the direction of the development, management of the trend, as well as update their own resources to the development of the situation of the enterprise Re-allocation of core resources and positioning the realization of their core competence of the jump in a timely manner in order to maintain and expand the core competence.In short, with the globalization of the world economy, the focus of market competition is for the evolution of the enterprise's core competence of the competition. In the face of fierce market competition, China bus enterprice how to seek competitive advantage, and consciously nurtured, and to enhance its ability to generate value, and form their core competence, China bus industry faces a major strategic issues. In this paper, there is a high level of performance for our country national economic development to make greater contribution.