Competitive Strategic Study On Jinan Dikou Fruit Market

Evolved from the rural bazaars to the professional market is a product of the circulation system, its production and development in line with the characteristics of China's development of the commodity economy and the role of market mechanism in the direction of the current. China's productivity level is low, and the market economy is also undeveloped. Professional market in the commodity market' system and the circulation industry of China has playing a very important role. China is a large agricultural country, after joint in the WTO, market economy' reform and opening up will deepen. The circulation industry has become a pillar in China's economy and society, but the development of China's circulation market rules has been still imperfect. Infrastructure is relatively backward, and the market' scale is small, etc. With China's accession to the WTO, accelerating of international capital which flow into the china, domestic profession markets have already been facing to the increasingly fierce competition of Business advanced in circulation. Thus, accelerating industrial restructuring, promoting circulation, cultivating the modern commodity market system, and improving the ability of competitive in the current industry has become an important task in China's "11th Five-Year Plan".Currently, China's commodity market is composing of the invisible Market and the visible market, and the former is very imperfect. Therefore, in a very long period of time, reforming the industrial structure, making profession market to bring into a central role in the circulation will promote the modernization process of China. Furthermore, it will inform a higher demand from a strategic perspective to specialized Market' development.Jinan Dikou Fruit Market is a professional market operated by the private enterprise. After 20 years of development, it has now become the largest fruit wholesale market in north China. To deal with the increasingly fierce competition, further develop and expand, Jinan fruit market is analyzing, feasibility studying, and designing development strategies. The thesis used a few strategic management tools which conclude Supplemented comparative study, a typical case analysis, quantitative and qualitative analysis, mathematical statistics, surveys and other methods. Thesis tries to Search for Jinan Dikou fruit market competitive strategy model for the development of enterprises to provide meaningful assistance. The thesis take the fruit professional market in Jinan as an object of study, due to the theoretical studying, analyzing the similar market, researching on-the-spot and sending questionnaires, etc, By the model of strategic decision, and from the perspective of strategic management, elicited the development strategy. Therefore, it is crucial to promote the regional market' development and adjust the industrial structure. Firstly, the thesis summarize the characteristics and trends of the development of the domestic market, and select the typical case which have many successful experience to analyze; Secondly, with the theory of process in strategic management, the thesis make a analysis to the Jinan Fruit market according to the factors in the external environment and internal resources, and also use the tool of "PEST"," SWOT "," EFE matrix "," IFE matrix "; Thirdly, in the step of strategic choice and design , the thesis use the strategy action estimate matrix to evaluate the strategic position of Jinan professional market; Finally, considering the actual situation, the thesis put forward a material and feasible strategy for the development.To foster competitiveness on the core strategy is based on the difference. Jinan Dikou Fruit market measures for the implementation of the strategy, improving the corporate governance structure, actively promote the shareholding structure of the market diversification of the community; actively learn from the advanced management experience of the market. Tighten the management innovation; carry out scientific plans and venue of the way. upgrading the software and hardware infrastructure to further enhance the market and improve the service functions of the market; takes the initiative to the capital, efforts are under way to extend the industrial chain of wholesale business. Enhance their competitiveness and ability to resist risks. By using of modern information technology, the market would accelerate the pace of e-commerce, and improve the markets' information services and transactions; imbued with vitality in the implementation of the human resources strategy, the market would create a healthy and progressive corporate culture. With 3-5 years, and strive to build Jinan Dikou fruit market to "scientific management,trading standards,packaging standardization,Information processing and distribution network management integration" . The regional brand of modern logistics center market become a veritable "The largest fruit wholesale market in the north of Changjiang River."...