Research On Competitive Strategy Of HAI Company

In recent years,"Home appliances to the countryside","Old for new" and other household appliances to support the implementation of a greater policy,affected by this,based on the three four-tier cities in the regional appliance sales enterprises have been rapid development.But at the same time,with the Gome,Suning Appliance and other integrated home appliance retail enterprises in the three or four lines of the market continues to increase investment,and home appliances retail channels growing,like HAI home appliances company this regional home appliance retail enterprises survive.And development is facing more and more severe test.This paper is mainly for B City Z District comprehensive household electrical appliance retail enterprises HAI company basic competitive strategy research.This paper analyzes the macroeconomic environment,industry competition situation and internal conditions of HAI enterprises through the use of Porter 's five competitive forces research model,PEST analysis method and SWOT analysis method.On the basis of this,combining the development situation of Z-zone appliance industry,the market positioning of HAI enterprises and the current strategic intention,we choose the competitive strategy suitable for the development of enterprises and guide the HAI enterprises to further improve the industry through the development of effective implementation plan and safeguard measures Visibility and market share,to achieve the company's long-term healthy development.And then for the clear Z District and even B City appliance sales industry to provide a basis for decision-making competition,while the appliance sales industry based on the competitive strategy to provide research.This paper is divided into seven main chapters,the first is a detailed study of domestic and international competitive strategy literature and home appliance sales industry competition strategy research situation,the relevant theory and research methods in-depth study and thinking,find and clarify the theory of this paper Basis and ideas;in-depth understanding of the local consumer spending habits of household appliances,suppliers of bargaining power,the threat of new entrants to the industry,the threat of alternative products and competition with the industry on the basis of a systematic collection of HAI company development History and operation of the various materials,including the development process,the company's financial capacity,and so on,and then use a variety of competitive strategy research methods HAI enterprises inside and outside the environment and the overall competitiveness of a comprehensive analysis to explore and plan for HAI Development of the competitive strategy.In order to make the competitive strategy can be implement effectively,we will explore a variety of safeguards measures to implement the competitive strategy,including organizational structure optimization,human resource strategy,corporate culture construction and e-commerce support.We hope that through thestudy of HAI,Industry has a reference value and reference strategies and methods to promote local and national similar home appliance retail enterprises to achieve a healthy transition and sustainable development.