Research On The Internationalization Management Strategy Of China National Machinery & Equipment Corporation

It has been over one hundred years since the birth of the first general contractor in the world. And in China we already have more than twenty years experience in this field since this concept was firstly raised by the Department of Construction Management of the Ministry of Construction, P.R.C.. Now general contract has become a worldwide mature operation mode with a large number of first-class general contractors, who are playing an important role in the field of international engineering.With the strong policy support and guide from the government and the industry association, engineering and general contract has made much achievement in China since the very beginning. However it is still in the exploring and developing phase. And more improvements are expected not only in building up a sound environment for engineering and general contractors but also in optimizing the inner management system in the enterprise.With the example of CMEC, this article analyzes the outside and inner environment of engineering and general contractors in China as well as the common problems which these enterprises are currently facing, and then creatively gives a proposal on building up an internationalization strategy with a core concept of strengthening engineering contracting capability by SWOT method. Moreover, six measures"establishing corporation strategy, creating project management, exploring in the cooperation between bank and enterprise, improving risk management, advocating talent strategy, optimizing state policy"are designed and described in this article especially for implementing the internationalization strategy in CMEC.