Research On The Competitive Strategy Of China YiTuo Group Corporation Limited

Depending upon resource and ability to commence persistent competition then create competitive advantage is the common idea of establishing and developing competitive strategy for a company in the 21st century. With our country's entering WTO and economic reforming deeply, the research of a company's competition, competitive advantage and competitive strategy is not only important but also exigent for most of the steady state-owned companies. The company's competitive strategy not only relates to its short-term performance in a sense, but also influences its life and death.With the assistance of macroscopic and microscopic, qualitative and quantitative discussion, the thesis, which is based on China YiTuo Group Corporation limited, studies and analyses the company's resource, ability, advantage, inferior position, risk and chance. At the same time, the paper demonstrates the company's existent situation, running direction and competitive strategy in competitive environment, and then puts forward the implementation project and running strategy.With the elements of the analysis of company's strategy, the thesis tries hard to show logic and arts of the analysis of a company's strategy. Such as PEST method, models of five competition forces, EFE matrix, fuzzy analytic approach of the core competence, SWOT analysis, QSPM analysis etc. Finally, the paper forwards the practical suggestions for the resin development in China YiTuo Group Corporation limited.The paper tries to achieve mastery of strategic annalistic and theory through the study on a realistic case. The thesis put forward the single competitive strategy for enterprises, mean while it realizes the agricultural machinery industry owns the perspective and possibility of state competition.