Research On The Newspaper Framework Of Public Health Emergency

In the new century, the media's role becomes more and more important as the public health emergencies happen frequently. The research on newspaper framework of public health emergencies can improve crisis communication strategy of newspapers and play the role of supervision and guidanceNews framework is a transformation of social reality. The "natural" information is changed into "media" information, then become the "subjective" information. The construction of newspaper framework is divided into three stages: the first stage is the selection event information; the second stage is the construction of information materials; the third stage is the impact of news work. There are three parts which influence the process:mainstream values; the complexity social context; the impact of routine news. If the media use the framework appropriately and reasonable, the functions of diagnosis and attribution, reinforce mainstream values and guidance of public opinion will play an important role in public health emergencies.Party newspapers and sci-tech ones have the same points in the process of building news framework, such as choosing the news genre as a major organization; a neutral tone of the report. Differences mainly exist in the choice of sources and the main idea. The existence of similarities and differences make the thematic framework of the two newspapers have intersection. They all constructed the framework of "definition", but the party paper also constructed the framework of "national image", the sci-tech paper constructed the framework of "the power of scientific and technological ".In order to improve the function of sci-tech news in the public health emergency, the way to promote the construction of news framework is important. Methods are as follows:adhere to construct the frame of "the power of scientific and technological ";making balance between different sources, news genre, the main content, but emphasize one, in order to keep the objectivity of news frame; setting long-term framework, in order to popularize scientific knowledge.There are three-step processes in the construction of newspaper framework on public health emergencies. First, selecting event information. The dominated authorities and institutions are the main sources, such as government officials, but keep balance between different sources is also important. Second, re-selection and reconstruction of news materials by the use of highlight and weakened. Third, changing the main framework according to the development of public health emergencies and audience acceptance, not only to maintain the frame of "definition", but also pay attention to the frame of "human interest" and "evaluation".