Research On Transmission Mechanism Of Internet Rumors In Crisis Events

Nowadays,the internet has not been considered as the new media, but as the mainstream media that can be used everywhere in our lives.Because of the virtualization and the uncertain of information origins, internet regulation is more difficult, compared to traditional communication regulation. Netizens are all have the right to speak, and everyone can be a communicator. Once the crisis events occur, millions of information can be transferred to everywhere through the internet. Their feedback and interaction will form a complicated net.If the government cannot take useful measures to give the audiences the rights to know, or they cannot give enough information, audiences will turn to the internet. Then is the important time to make the internet rumors breed and have influence. And the government will have to take more efforts to handle the big crisis of that.This paper takes'7·5'events which occurred in Xinjiang 2009 as an example, quoted authoritative investigation, to sort out and analysis the planning of the internet event. Think about the reasons of the communication of internet rumors, and at last discuss the measures of how to avoid internet rumors in crisis events.