Cover Marketing Of The Fashion Magazine Based On Visual Psychology Theory

With the development of technology and the changes in consumption concept, visual communication has greatly developed, and visual consumption is more and more prosperous. Since people's growing demand on image quality, the competition between fashion magazines has come to the cover confront. Image is power. The visual elements on the covers of fashion magazine perform their duties, and create visual marketing effects.From visual psychological point of view, "cover marketing" is proposed in the paper. Combined readership survey and the situation of fashion magazine sale, the paper analyze the basis of cover marketing, and discuss the marketing power of the figure on the cover, introduction, logo, color and binding respectively. On this basis, the paper uses the visual psychology theory to explain the principle of cover marketing, such as gestalt psychology, theory of visual thinking. And from the theories, we derive some marketing inspiration, and propose some design principles and suggestion. But to the reality, cover marketing has a lot of practical constraints. Cover marketing is always a issue that should be repeated in practice, and the paper has made a preliminary exploration here.