Study On The Visual Language And Features Of Illustration In Fashion Magazine

Illustration as visual language in wide areas has long history. Fashion magazines illustration is not only describe information tools, but also is a kind of functional and aesthetic combination. Illustration by the image with the text has been transformed into independent utility value and aesthetic value of art, in the contemporary vogue inset image in the design is the use of visual elements generate different reading psychology root. In reading a magazine experience and sense of rhythm, a sense of sequence and sense of equilibrium order can adjust the reader form into deep psychological, reading impression. Illustrations in editing phase reflect different visual effects, such as obscure effect, logical effect, classify effect, those visual effect is established from different visual guide, leading to different reading effect.Illustration by single type of printing illustration and photography illustration developed into digital technical illustration, illustration expression method and diverse processing technique is increasing. The image design in fashion kind illustration is using the art form of aestheticism, futurism, cubism, deconstruction and pop design style again creation, due to these different design principle formed distinct style control of the magazine.The characteristic of fashion kind illustration is practical and transmission of information and communication. provisions and guide people's thought and behavior direction, promote cultural communication and inheritance, illustration from single know, function of education and aesthetic function developed into pluralistic social function, consumption dominant and brand promotion become fashion kind illustration two major social function, Truth image is the basic characteristics of fashion kind illustration, commercial value is an essential property in contemporary market of fashion kind illustration, it embodies the product promotion and setting up enterprise image, explains the concept of illustration effect and influence in culture promotion. Fashion kind illustration become information media technology under high-speed development, growing illustrations category in different periods illustration design the evolution of different visual manner, this new form of visual art from the background, cultural psychology and style expression, technical level, design language construct different illustrations image. In the future development, make full use of the illustrations in brand cooperation to push forward the fashion magazines illustration development will be the mainstream, with the development of fashion kind illustrations the management tends to regulate the usage. Critical mass culture construction and the creation of fashion kind illustration will be practical significance.