The Existence Current Situation Of The Central Key News Website And Development Tactics

With the fast growth of the net citizen of our country, the network news has received the unprecedented extensive concern. The Chinese news website undergoes ten years of development, especially the development in the past 7 years since 2000, have already formed intact overall arrangement and system. At present, the news website of our country has national-level one grade of news websites of news websites and places. Main national-level news website is 8 central key news websites, one grade of news websites of place has www.qianlong.com, www.eastday.com,etc., there are one's own news media websites in every province. " national team ", as the network media of our country of national key news website, has already become " major media " of network news of our country. They rely on strong parent resources, enjoy the strong support of the state policies, guide the network public opinion bearing inwards, international communication report, establish the important duty of the good online China's image. On highly competitive market of news of Internet, how the national key news website gives full play to one's own advantage, utilize the instantly numerous opportunities for development of our country, overcome one's own inferior position, avoid threatening, not only concern the ordered development of the news website of our country, propagation and construction of our country's socialist advanced network culture also have important realistic meanings.This text proceeds from background and meaning that national key websites establish, has investigated the current situations of the development of 8 national key news websites in our country, sum up the advantage of the central key news website and inferior position, combine actual analysis development opportunity and challenge which the news website of our country faces instantly. Think the national key news website should use from construction of content, brand marketing, management and administration, personnel training, new technology, etc. A lot of respects are strengthened and improved.