| From 2007, "Soldiers' Assault" which is a series of TV plays of military themes describes the ordinary soldiers' growth course, began broadcasting at all levels broadcaster in succession and aroused a ratings boom. At the same time, there were a lot of Paste Bar, Groups of every description in the name of "Soldiers' Assault" and its heroine came into existence one after another, it promoted "soldier fans", a special audience group' forming and further expand the influence of the drama . After 2008 Sichuan earthquake, the "shock troops" line in the play "never abandon, never surrender", contributed to the incentive effects of the re-drama hit, "Soldiers' Assault" has became a unique cultural phenomenon.From the point of view of sociology and psychology, the appearance of the "Soldiers' Assault" phenomenon has a close link with the characteristics of our current period of social transformation. The deepening of reform and opening up promotes the process of the political democratization, spurs a much more open society and makes the audience's thought much more polybasic. In this process, the audience's self-consciousness gradually awakening, and they concern much more about the living conditions of individuals, they pursuit self-development space, also further enhance the cultural tastes and put forward higher requirements on the films and TV plays' production. It is precisely because of "shock troops" really reflects the spirit of the pulse of times; its success has become a historical necessity.Soldiers' Assault situation confirms Maslow's hierarchy of needs theory, it has been a typical case of "Uses and Gratifications" theory in Communication, its success lies in it meets the audience's diverse needs of different aspects. It conforms to the audience's psychological characteristics which are concerning about the ordinary people and eagering to be concerned about themselves, it fits for people's approval of self-recognition, but also cater to people's thirst for true feeling ,so that people can relax their tired body and mind in tears and laughter, showing that full respect for the audience. It is precisely because of this respect, "Soldiers' Assault" won the audience's support and recognition, and thus it evolved into a unique cultural phenomenon.In the forming process of "Soldiers' Assault" phenomenon, the "soldier fans" have been the main force in the transmission on networks and in reality. The spontaneous transmission through various channels of communication became more direct and more effective tremendous impetus. Meanwhile, the television program has introduced the topic and the "shock troops" of the broadcast waves, forming a strong reality and network interaction, further expand the show's influence to promote the Soldiers' Assault this situation develop in depth. Among these, the Internet, as a most important channel of the dissemination for this play, its secondary communicating role can not be neglected.As a cultural phenomenon with pretty ideological level, "Soldiers' Assault" constructed the spirit of culture "never abandon, never surrender", it led people to consider the true meaning of life with "the spirit of the company of steel seven ", and it played the role of keeping watch, leading society. Its humanistic values of concerning about the civilian population and respecting for individual can provide a reference for future's creation of films and dramas, and the creators and researchers of films and dramas also should conduct in-depth study and consider in its diffusing method which is three-dimensional spread and overall impetus with the full use of a variety of symbols. |
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