A Study On Regional Cultural Characteristic Of Newspaper Supplement And Special

The dissertation is a study on the regional cultural characteristic of the column of historical theme in the newspaper supplement and special, under the background of newspapers industry. The dissertation mainly takes the historical-theme columns, Guangzhou Geography, Guangzhou Making, Guangzhou Finding (Those are called Guangzhou Series) and so on from the supplement and special of South Metropolis Daily as a sample, whose innovation and exploration in developing the regional culture of Lingnan is to be deeply and systematically studied. And through the case study, the dissertation carefully examines the new tendency of the change and development of the supplement and special in China in the New Time.The dissertation firstly limits and explains the connotation of the newspapers supplement and special and the historical-theme columns, and meanwhile introduces and evaluates the relevant research results; The dissertation briefly reviews the development process of the historical-theme columns in the supplement and special of South Metropolis Daily, and then takes Guangzhou Series as a sample to inquire the characteristics concluding localization, formalization, seasonableness and planning; and particularly analyses the regional cultural characteristics including Openness and Compatibility, Mercantile spirit, Civic feature and Unspeakable culture.The dissertation analyzes why historical-theme columns have been thriving in the supplement and special of South Metropolis Daily, and points out that the appearance of historical-theme columns cannot leave the initiative and an impetus of the government for constructing a great cultural province, and the consciousness of the newspapermen and the influence of diverse thought and focal cultural point, either. Meanwhile, other comprehensive factors, such as the transform of journalism, and especially the fierce competition and the interaction among different mediums and so on, have facilitated the prosperity of the historical-theme columns which have been thriving in the supplement and special of South Metropolis Daily.Through comparing the historical-theme columns in the supplement and special of South Metropolis Daily to those of the three famous evening newspapers (Yangcheng Evening News, Xinmin Evening News, Beijing Evening News), the dissertation expounds different regional cultural characteristics, and shows the splendid spot and the weak point of the historical-theme columns in the supplement and special of South Metropolis Daily.With the practice of Guangzhou Series in the supplement and special of South Metropolis Daily, the dissertation finally show the viewpoint that how to strengthen the regional cultural characteristic of the historical-theme column.