| Culture heritage is one of the basic functions of the mass media,the local metropolis daily has a social responsibility to do well in regional culture reports.In the background of media industry ’s remendous change,paper media is also facing content homogenization, excessive entertainment and many other challenges. Therefore,it is of great significance for paper media to probe the geographical and cultural resources,create a unique cultural character.This paper focuses on cultural innovation and transformation of Qianjiang Evening News,research in many aspects in depth.There are five parts of the paper.The first one is introduction,which introduces the research background and significance as well as research idea and the main methods.Section 2 reviews the challenge of the current cultural reports and metropolitan newspapers,and points the importance of metropolis daily to do well in regional culture reports,go out of homogenization errors,inherit culture as well as strengthen the readers’ sense of place.Part 3 focuses on West Lake culture reports of Qianjiang Evening News content analysis,summary up its characteristics of news topics, the report form, news planning,new media and so on.Part 4 bases on the research of West Lake culture reports,discusses the common problem of regional culture reports from metropolis daily,and putfoward some suggestions and pratical solutions.Finnally,Chapter 5 summarizes the basic point of view,discuss the way to improve and expand regional culture reports,produces the prospect of local metropolis daily. |
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