The Podcast-The New Form Of Network Communication

The podcast was born in 2004, but it was quickly accepted in the network world, its influence expanded unceasingly. Podcast is a new technology, some people said that podcast subverted the passive listening, watching the way. Just like the blog to subvert the passive acceptance of the way as text messages, podcast will also bring about a revolution in the mass media. It both has inherited many merits of traditional broadcast, and caused the audience to become the active participants in the programme production. Therefore in a greater extent , the podcast is the network communicationg renewal, the traditional broadcasting station and the network broadcasting station' s mainstream authority is under the intense impact.However, for most people, even some scholars in the communication field, "podcast" is a strange vocabulary. The change that brought about by Network and the mode of communication to people' s lives and culture is subversive, people just were familiar with the "hackers", "Shan Ke", "blog", "podcasts" suddenly joined "ke" culture, and occupied our petspective, this is the proposition which communication field could not ignore , also the topic which the internet communication should especially focus on.The research introduce include the topics of the research background, purpose of the study and research methods. Chapter1 introduces the rise of podcast, after being popular in overseas , as well as the expansion in domestic. Chapter2 mainly from the podcasts as a new form of communication dedinites the concept of podcast and the the main body,the object of the communication . Chapter3 analyzeds the present situation of Chinese podcast website, and compares the othe content of podcast website to the overseas' s. Chapter4 mainly introduces the podcast websites adopt the profit pattern. The conclusion points out the podcast current existence question as well as the application prospect.Through analysising and researching the emergence of podcast, development and the status can be found podcasts no doubt become a profound impact on the development of new trend of traditional media, representing the Digital Age new media development direction. Podcast is not only a form of communication revolution, but also a renovation in communication. From an academic point of view, podcast is attributable to the spread of Internet dissemination, but it has changed its network in the spread of order, re-transmission of the network Boundaries. Of course, as new forms of communication networks, the development of podcastsite also faced with many problems and challenges.