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Develop Of Financial Oriented CRM System

Posted on:2009-11-01Degree:MasterType:Thesis
Country:ChinaCandidate:L D HeFull Text:PDF
GTID:2178360242982969Subject:Computing applications technology
Abstract/Summary:PDF Full Text Request
After describe the situation of the financial industry, we come with idea of CRM (customer relation management). Along with development and refractory of global economic, the competition of financial industry becomes more and more fierce, especially for the customers that bring high profit. But, in the past, all customers are viewed as the same; we have no good way to distinguish these customers from the others. Though there's huge customer information in the database of the financial company, but they do not have a good system to analyze the information. Then there comes a solution for this problem, the idea of CRM. CRM merge the information of Human Resource, Business Process and specialty technology provides the information of all the fields of the customer or consumer to the company. Help to improve the customer's loyalty, make them keep the deal with the company.J2EE is a platform-independent, Java-centric environment- from Sun for developing, building and deploying Web-based enterprise applications online. The J2EE platform consists of a set of services, APIs, and protocols that provide the functionality for developing multitiered, Web-based applications. We build our application on J2EE due to the requirement analyze and make use of the J2EE's advantage. Flex is the technology we use to build our client of our application. It's a new way to build RIA (rich internet application), a new concept about making the user have good experience while using the application.At last, we describe the problems we met during development, and give our solution for the problems, which helps to support the future development.
Keywords/Search Tags:CRM, J2EE, Flex, RIA, JXL, javamail
PDF Full Text Request
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