Status-quo And Countermeasures Of Intangible Assets Publishing Enterprises Of China

The value of knowledge economy will preponderate over that of material economy and will surely play an increasingly important part in the growth of GDP (gross domestic product). The kernel value on which enterprises rely is changing from materiality to immateriality.Similarly, in the relatively surplus market of today's publication, the quantity and quality of the immaterial assets a publishing enterprise owns determine its capability and preponderance of competition.The brands, distribution nets and good service ,for instance, are the key to the market share and sale for similar books produced by different publishing houses.Immaterial assets have become the crucial factor for the direction upgrade, update , orientation or transformation in the development of publishing enterprises.Therefore, it is very meaningful and important to make a further study of the basic theory and management practice of the immaterial assets in our country's publishing industry. With the development of science and technology, the function of immaterial asset is becoming more and more important, while the management of it in our country is still far behind others. As its feature shows, immaterial asset is easily lost if it is not managed well.In order to take advantage of the immaterial asset, Publishing industries should take efficacious measures to enhance the management of it.