The Research Of TV Entertainment Marketing

With the improvement of our living standard, people consume more on their spirits life than the material life. Entertainment culture, as the basic culture feature begins to involve more commodity feature. Entertainment is not merely experience of activity, emotion, it contains more commercial sense. Because of this, entertainment economy and industry are emerged. The needs and attention paid to the entertainment by the mass people and the social influences promoted the mass media to construct the entertaining program with its own brand. This program will help to lift the influence of sponsor brand.With the media industrializing, make good use of TV entertaining source has a vital role in promoting the broadcasting of its own program and strengthen the influence of its sponsor brand.Ever since its establishment of Hunan satellite TV station, it becomes a professional entertaining channel by making a series of TV entertaining programs. as the most influential program in HNSTV has reached a double win for both itself and the sponsor brandThe thesis will use theories on economy, industry, communication, and marketing from both domestic and abroad, to give a deep analysis of TV program has the inclination of becoming more entertaining. And it will use the"super girl"as the typical example to give some suggestions about the strategy of TV entertainment marketing.