Crisis Communication And Mineral Crisis Report

Modern society accompanies the crisis frequently, and the inevitable crisis is minatory, destructive and unpredicted. From Chinese mineral crisis in recent years, the high occurrence proportion, the amazing number of the killed and wounded the huge loss of property make harmful effects on the government and the mineral enterprises. Facing such mineral crisis, what measures the government and enterpriser will carry out?A series of the mineral accident from 2000 to 2005 are selected as cases for this study. This thesis, based on the crisis public relations strategies, crisis communication strategies, crisis situation theory, crisis communication model, media effectiveness and the model of crisis communication, uses content analysis of the relative news, including three newspapers: Renmin Newspaper ,China Youth Newspaper and Yangzi Newspaper. From different perspectives the thesis analyze three questions: what are the differences between three newspaper in reporting the mineral accident; what are the crisis communication strategies of the crisis management organization; how the media evaluates the crisis management organization's actions.The study draws the following conclusions: the reports on the mineral accident are more sufficient and prompt and transpicuous than before, but still need to perfect; the effects of the crisis communication strategies applied by the mineral enterprises are little; the local government lacks of crisis consciousness, cannot use the suitable crisis communication strategies, sometimes even uses some wrong strategies; the central government does much better than the provincial government in using the crisis communication strategies, but not be enough. There is no effective communication between the government and the public. The central government crisis communication strategies have no obvious improvement during 2000-2005, and the government's news spokesman and news conference have not got the expected result.All in all, the media, government and the mineral enterprises should improve their ability to deal with the mineral crisis. The media's relative reports should be more comprehensive, thorough and prompt. The mineral enterprises should attach importance to the crisis and apply to suitable crisis communication strategies. The government should change crisis management mechanism and establish perfect crisis management organization and improve the effects of crisis communication.