Impact And Inheritance Of Electronic Media On Aesthetics Culture

Aesthetics is far away from people's daily life,at all time. In Chinese, there are three different levels in the fields of esthetics: The philosophy esthetics gives more attention on the possibility of the aspect of humankind art (or poetry), and the literature esthetics focus on the characteristic and rule of the actual art, however, esthetics culture mainly gives its opinion to the technical society culture products and phenomena in the field of pan-aesthetics. Esthetics culture shorten the distence between esthetics and the daily life . With the development of information technology, the fission and reestablish is taken place in esthetics culture , thereinto, electronic media plays an important role in the process of its reestablish. Electronic technology extends the connotation of esthetics culture, the technical development brings the variety of the esthetics fashions, and copy technique makes the esthetics entity more popular, lively vision give a strong stimulation in sign. At the same time, electronic media bring some presentative changes to esthetics culture, that is, from a purely thought esthetics to artistic life, from only super-utilitarianism esthetics to market-oriented products, from particular esthetics to standard duplication, from abstruse esthetics to short-order culture, from elegance to popularization. Electronic technology mostly clear up the kernel situation in aesthetics culture which is occupied by poetry usually,in the past. Now, the decorous and abstruse esthetics activity is becoming popularization, generalization and commercialization, and some frivolous, vulgar esthetics culture is coming forth which cause damage to the society moral and public greatly. Electronic media is the main carrier and propellent to this kind of abstruse esthetics activity. Therefore, public media should take more self-examination deeply and take on necessary society esthetics responsibility. In the paper, the research field is established after reviewing the new research achievements in the field of esthetics in recent years, and then, the discussion and meditation on esthetics culture in the era of electronic media is presented. The emphases of this paper is putted on finding out the law of the esthetics activity, discussing the society esthetics responsibility by electronic media, in order to warn its aesthetics responsibility, reduce the damage to day-life by rubbish culture and depressed esthetics, and the aim is to give an favorable consensus environment, let everyone enjoy themselves in a delighted atmosphere.