The Construct Of Media Pseudo-environment And Social Healthy Development In The Era Of Information

" pseudo- environment " is not a new concept , since proposed " pseudo- environment " for the first time in " the public opinion studied " in his Lipman in the twenties of the 20th century, the time in the past one hundred years passed by already in an instant. During this a century , there is flourishing development with rapid change in the medias of masses, its pseudo- environment influence power , infiltration strength to the life of contemporary human society built are stronger and stronger, more and more far-reaching. With the aid of radiating strength enormously of the medias of masses, the pseudo- environment is guiding people's actual life, change people's life idea , values. Its economic function , political function , social function and culture utility are unprecedentedly outstanding , have already become one of the signs of the information-intensive society . In the information-intensive society , because have deeper assurance to the pseudo- environment, we call it " the information environment ", but this is only a difference on name symbol, their essential meaning comes down in a continuous line.The pseudo- environment plays a lot of positive function in the social development, it can promote the accumulation of the wealth of society , promotes the breaking away from outdated traditional modes of thought , knowledge to progress, build the soft environment of the health for the social development, improve the efficiency of understanding , grasping information, reveal the social concern, supervise the correction of the question. But a lot of defects exist yet in pseudo , the pseudo- environment that the medias of masses build may produce the bad consequence , therefore need to recommend the environmental construction of the pseudo in a more cost-effective manner. In this way , can alleviate the social contradiction and international contradiction , strengthen the transparency of law enforcement, educate and correct civilization phenomenon , make society and national all right health , stability , develope continuously healthily. As for how build pseudo- environment, according to existing communication theory and experience of travelling I, have proposed four principles and five basic thinkings , hope to strengthen and standardize media's management system through strengthening the training of media employees, strengthen the thought of serving the people, implement a series of measures , such as media's grouping , media's specialization and reflecting social reality in an all-round way , objectively ,etc., build science , rational media pseudo- environment. Certainly, all these are only only course and method , deduce back, our real purpose is to realize promoting society's healthy development through the construction of media's pseudo- environment, this's a final purpose of the writing of the article.This dissemination thought of " pseudo- environment " that this columnist Lippman whose research is famous for U.S.A. puts forward in " Public Opinion " in its masterpiece is as the theoretical foundation, draw lessons from a great deal of discipline contents , such as psychology , sociology , political economy , journalism , informatics ,etc., have combined the concrete instance and analysed the pseudo- environmental construction current situation in the present stage of our country and future thrust mainly, have proposed that the environmental construction of the pseudo helps the health of the society to develop steadily, hope to offer the thinking of some development to media workers.