The Study Of News Media Pseudo-environment Construction

In1922, Lippmann was first proposed "pseudo-environment" and attracted many people’sattention, and these people developed his theory, and raised "information environment","media environment","information environment informatization”, etc. theory. Thepseudo-environment has become an important research content of Journalism andCommunication. Especially the rapid development of society and the increasing popularity ofthe network, the reasonable construction of the pseudo-environment have becomeincreasingly important to the healthy development of the socialist.Pseudo-environment is built by the news media through selecting and processing for theobjective environment, then prompted the environment to the audience. In this paper, on thebasis of pseudo-environment theory, the news media pseudo-environment construction’sprinciples and significance are summarized. The construction of pseudo-environment has ahuge role to broaden our horizons, to speed up the dissemination of our culture, and enhancethe transparency of government work and the proper handling of the social crisis. However,the pseudo-environment is not the same as the objective environment with the proliferation ofnetwork information, resulting in that the process of pseudo-environment construction hassome problems that not conducive to the audience and social development. At the same time,this paper has a brief analysis of the causes of the formation of these problems. To addressthese issues and build the news media pseudo-environment better, this paper accordinglypresents the optimal path for the construction of news media pseudo-environment,whichinclude strengthening the supervision of the construction of news media pseudo-environment,improving the level of the audiences’ media literacy,as well as the validity of the news andinformation, at the same time strengthening the sense of social responsibility and thestandards of professional and ethical of news medias.