The Communication And Control Of The Net Opinion For The Public Emergencies

Emergencies increase frequentlly in recent years.Due to its inherent of sudden, destructive, affecting and wide-range, the result and influence will be more serious than normall event.It can make a profound affect in society.Internet brings us to the democratic expression more positive and dynamic. But it also makes gossip diffused. We live in a highly media-oriented society, and public opinion more and more focus on the social problem. Numerous cases show that when the emergency happen, it is not a good way of hiding the truth, beacause it is not the solution to the problem.However,it will push things to a worse direction.Firstly, the essay started from the concept of network media and the meaning, characteristic, classification of public emergency. These theories and the network hot spots of year 2009 are scanned explained in this chapter.The second chapter focuses on a whole network of public emergency on the transmission mechanism of induction of public opinion and conclusion, including the volatile period of time, spread of vector-borne routes, and among them go the wrong analysis of the phenomenon. Proposed network of public emergencies launched three-stage cycle, summed up the traditional media and network media events in the network path between the media and the general promotion of a sudden the network as a mass media in the event of bad information, features and performance.The third section proposed that different from the general network events, the emergency communicated on internet has its own actions, network users and regional characteristics. The first is the nature of the event more publicity and surprise, followed by the performance of unexpected incidents there are more active users and actives,.This because many events are usually the accumulation of long-term conflict broking out, with the psychological identity Finally, unexpected events in recent years in reality performance new geographical features,which is more and more events happener in the county,so that County holding stability becomes a priority.The last two parts disscussd the social impact of the network of unexpected events and how to control the public opinion of the events. First, the social impact of such events to a strong and more Internet users either from the media and the response, or social effects of late have shown very clearly. The network of public opinion against unexpected events with the ease of control need to monitor the combination of monitoring and public opinion in advance of public opinion-oriented, and afterwards do a good job of crisis management and government to maintain the image so that to control the situation within a reasonable range.