Microblogging Network Public Opinion Analysis And Opinion Leaders In Mining

Nowadays, the network of public opinion has gradually become a public opinion power that cannot be neglect. In the lead of opinion leaders, the major life events and social problems have also become more and more enthusiastic. The rise and prosperity of micro-blog impel the coming of Internet new media era. The development of micro-blog network public events is inseparable to some of the key characters that involved. These people who act as the role of "opinion leaders" in the formation of public opinion, besides, it also promote the development of public opinion.This paper introduces the applications of the micro-blog opinion leader mining and some related research at home and abroad, then, it summarizes the significance of micro-blog opinion leader mining. Thirdly, this paper define the meaning of the opinion leaders, and reveals the characteristics of the micro-blog opinion leaders in the new Internet Dissemination, fourthly, take a further analysis of the formation conditions of opinion leaders, besides, it studies the psychological motives from two aspects of psychology in opinion leaders and the group mind. In today’s micro-blog, hot issues will be launched a fierce and intense discussion, thus forming a strong impact of public opinion. This paper analysis from four aspects to summarize the opinion leaders that played in the role of the development of public opinion.This paper put forward the research ideas that based on the opinion leaders mining of Sina micro-blog, then, this paper design the production and processing of micro-blog opinion leader mining model. Through the establishment of micro-blog metadata model and method of propagation paths and based on user behavior, it implemented the process from raw materials to parts, then from parts to opinion leaders cluster. According to the production and processing model of micro-blog opinion leader mining, this paper design the mining platform based on Sina micro-blog which including center, production base and opinion leaders generation module. Finally, according to the production and processing model and platform, this paper design the experiments, and analyzed and verify the experimental results.