Research On The Opinion Leaders Of Word Of Moutb In The Movie Online

This article focuses on the film network Word of Mouth opinion leaders in the SNS，forexample，as more and more young people to use the SNS，The huge marketing value more andmore incalculable film word of mouth spread to the film and its derivatives brought greatopportunities，and high viscosity content and interactive community can attract a large number ofstable customers. When the demand to see the content they wish to watch and share with theexchange of like-minded friends and have not been very good to meet，sharing community of"social media" is becoming a trend.The viewing of the film，the more repeated viewing willproduce more value in the process of secondary and repeatedly spread，more prone to the actualvalue. In this process，can contribute to more users sharing，dissemination and evaluation ofopinion leaders has a very important role in the spread of the film，because when a consumerbefore the consumer can not fully understand the movie，he would from experience sources ofinformation where to find word of mouth information，and the maximum value of the SNS websiteis the aggregation of reputation information users to provide good sand services to users.Therefore，the opinion leaders in the research site movie word of mouth，online movie marketinghas an important value.In this paper，the characteristics of opinion leaders in the word of mouth on the movie network，and establish standards of analysis，literature analysis，survey method，summed up theimpact and role of opinion leaders for other network users in the cycle of word of mouth，andanalyzes the role of opinion leaders for the film’s word of mouth marketing and the problems thatmay arise.