The Image Of Women Who Work In The Field Of Science And Technology In Science And Technology Daily

The research of"Media and Gender"has developed gradually, but it can't persist to be a powerful research trend in the mass communication. The female image is always represented in news reporting, which can reflect the social programs more effectively. I select Science & Technology Daily to analyze the image of female scientists. Through content analysis and text analysis, I get concludes from Science & Technology Daily what shaped the image of women in science and technology. This research not only to reflect how the media shape the image of women who work in science and technology, but also to explore the influence of the images and the causes, and proof that mass media should play an active role in gender balanced development. Mass media should timely reflect social reality and create positive role of public opinion.In this paper the female image is analyzed under the research hypothesis: the female image which is represented in Science & Technology Daily can't reflect the status of female objectively and during the figuring process of the female image, the"Stereotype"exists heavily. At the end of the paper, not only the hypothesis is proved to be true, but also make a general picture of which kind of female image Science & Technology Daily reflected and what's the influence and reason and give some constructive suggestion, in order to appeal the mass media to use the feminist visual angle to express female status objectively, and consider the female as active strength of the society.