The Development And Characteristics Of Mass Communication In The Context Of Popular Culture

Since thirty years after reform and liberation, in China the popular Culture got the overall development and has becoming the main culture style of the society. Under such circumstance, the china vogue magazine has changing from the very most propaganda and guidance clothing professional magazine to gradually marketization, international, and multi-elemental vogue magazine. The process can be divided into three phases. The first phase is newspaper era in initial 80's-90's ,Clothing as the represent,the content is mainly about the professional knowledge of cloth craft and cloth esthetic, and the aim of this phase is to promote the china cloth industry and develop the level of mass cloth esthetic. The second phase is copperplate paper era from initial 90's to 21 century, Vogue, Ray as the represent, the magazine has becoming marketization, and the topic of white-color has becoming a part of the contents of the magazine. The third phase is multiplicity paper era from initial 21 century up to now. Emerging the VOGUE as the represent of Europe and America system magazine, Ray as the represent of Japanese system magazine, the feature is the pattern of co-copyright, and the vogue magazine with human culture spirit such as Tomorrow prevailing custom has also becoming the bright spot. Take a wide view of the growing process of china vogue magazine, the author presume the standpoint that as the growth of vogue magazine , the Masses Culture is the dynamic power, the policy and regulation is the restrict power, whereas the advertisement is the economy lifeline.