The Research And Optimizing On Market Structure And In Newspaper Industry In China

The newspaper industry of China has changed into marketization, industrialization, and showed the obvious characteristic of corporalization, Since 20 years of reforming and opening up to the world. The newspaper industrialization implicated that the newspaper developed the part of economics field of Chinese. The quantity of the newspaper grew from 188 in 1980 to 2137, at the same time the market structure of the newspaper industry has changed a lot. As economic system and political system reform develop deeply further, the development prospect of the Chinese newspaper industry will be very wide, and will face the new problem at the same time. The industry of the newspaper is a focus today, because of the special orbit of development of the domestic newspaper office (newspaper group), the research on newspaper industry structure obviously lags behind abroad. The research in China on market structure and scale economies of newspaper industry got some effect, but this research stay on the top layer, and has not carried on the system deeply. At first, with the application of the industrial organization theory, this paper studied deeply the current situation of the market structure of newspaper industry in China, including the market concentration degree of the whole country and the market concentration of the regional of newspaper industry in China. This paper has studied entry and exit barriers to newspaper industry, especially focusing on the policy barrier. Then this paper has studied economies of scale with cost and survivor technique, and it is concluded that economies of scale of the newspaper industry is not remarkable. Last this paper has described the goal of market structure in newspaper industry in China, and put forward the suggestion to perfect the market structure in newspaper industry in China. This paper has offered the solution for monopoly and competition of newspaper office (journalism group), legislating and supervision department, also have filled in the gap of industrial organization in newspaper industry.