Newspaper Market Structure In The Western City Study

With the implementation of the strategy on Western development, it will inevitably quicken the economic development of western region, which meanwhile will promote the advance of the society and culture so as to promote the market growth of western newspaper industry. How can western newspaper industry hold such very rare opportunity for purpose of faster advance? The solution to such issue lies in the better understanding of the current condition in the market of western newspaper industry. So far, little comprehensive research has been done concerning the subject of market structure of western newspaper industry, in response of which, based on the SCP pattern of Harvard School, this thesis conducts a demonstration analysis for the market of western newspaper industry from the perspective of the industrial organization theory. This thesis analyzes such issues in the present western newspaper industry as market concentration degree, access and exit barrier, economics of scale and scope, market behavior of the newspaper industry. Upon the forgoing discussions, this thesis further evaluates the performance achieved by western newspaper industry. Having completed above, this thesis conclusively putts forward certain policy suggestions on how to optimize the market structure of newspaper industry in western region. Hopefully they will be a revelation for the advance of newspaper...