Research On The Development Of Dalian's Newspaper Economy

With the continuous reformation of the cultural system, newspaper economy has become the popular topic in the area of news spreading theories in China. In 2005, the development of the newspaper economy of China confronted its inflection, and the newspaper advertising took on a manus increase for the first time since more than 20 years ago, while the digital medium advertising increased rapidly. So, the theory of newspaper's cold winter became very popular. The year of 2005 is the 10th year since the reformation of newspaper system, which meant the collectivizing. In the end of this year, "the suggestions of Central Committee of CPC and State Department on deepening the reformation of cultural system" was promulgated, which defined the methods of the reformation of newspaper system. In view of it, the research of newspaper economy has its significance not only theoretically, but also practically. It's important and urgent to the developing newspaper economy of Dalian to tell its basic problems, understand its characteristics, analyze its circs and present the developing measures.By using the method of combing the theory with the practice, the article summarized the related research in the beginning, and then mainly analyzed the characteristics of Dalian's newspaper economy development and the circs of Dalian's newspaper market, and generalized the three characteristics of Dalian's newspaper economy development. Based on the first-hand data and the basic theory related, the article analyzed the circs, the market style, the competing behavior and the policy effects of Dalian's newspaper economy. And by analyzing the market environment and the developing trend, the article presented some developing suggestions, such as reshaping the market subject, conforming the newspaper resources and responding the competition of digital medium.