Research On The Strategy Of The Bestsellers Keeping On Developing

The bestseller means that it leads the position on the sale quantity of the same kind book in certain period, a kind of book for symbolizing the public cultural interest and evaluates.Because the bestsellers can bring considerable profits repay for the publisher, as a result, the publishers usually will participate in those publications of the books that may have the market foreground and publish in succession of fight to kill medium because of the exciting earnings. However, the bestseller is a self-contradict aggregation, its performance moderate breezes insurance is keep both, because another name of the bestseller again is called dying book, if the publishers only and persistently pursue the economic profits and cause short-term behavior, this kind of original popular book will be like flashy, very quickly lose the trace and shadow on the market, if the judgement of the publishers on market once error, it may bring huge stock for themselves. Therefore, after examination of those processes time and societies, the book that can hold out for long time. The bestsellers have being saled for long time, they must have some characteristic of the elite product, they must have the reflection graveness society, economy, politics, the cultural influence or have the ages of acrossing the culture appreciates beauty on the high level of contents etc.Also only those have characteristics of some good book, can they keep on developing.In the practice, the publishers often will meet such a kind of question, the original popular book is very quickly unsalable, becoming the stock.So how to make bestseller keeping on the development, selling the book for long time, from plan tosale there is regulation can be followed. How to let the bestseller can keep on the development, and how to look for its marketing strategy, become an importance research mission of the theories field. This thesis thinks that the publishers only look for the plan and the sale strategies of science, set up the unimpeded outlet, they can succeed to operate and can keep on the bestseller of the development.Chendu City is the biggest book product commercial center at western region in China , the bestsellers are the most active marketing product in this market again, so this thesis choose all the bestseller of the book market as the research object, adopting the questionnaire, on-the-spot observation, interviewing, cultural heritage analysis etc. It concluds some researching method, and keep on the general regulation and the look for strategies of the development to keep bestselling, in order to publish the actual situation field to provide the strategy that they can operate, publish the research in the district of the theories field to provide a copy.The full thesis is divided into 5 chapter totally.Chapter 1 overview existence of the research present condition, analysis the development present condition in the publication field in China bestseller of the domestic and international related topic through the cultural heritage analysis. Chapter 2 concluds the concept, define, classification, characteristic analysis on the bestseller, and writes down all the performance appearance of the bestsellers of the region. Chapter 3 is about the plan strategy research of a bestseller. Chapter 4 is about the sale strategy research of a bestseller.Creative points of this thesis are as follows: First, adopting on-site inspection method, collecting many real data, providing the full research foundation for the bestsellers. Seacond, seting up the mold analysis towards all the performance appearance of the bestsellers of Chendu region. Third, the bestsellers can keep on the plan strategy research of the development. Fouth, the bestsellers can keep on the sale strategy research of the development.