The Reformation And Development Of Qingdao Media Industry

Under the special political background of China, Qingdao media industry has the character in politics and market. With the market side becomes obviously. day by day, the commercial character of media industry has changed its traditional management strategy gradually, and the changes must be followed with the puzzle, reinvention and innovation too. According to the current situation, this thesis try to find a basic point for Qingdao media industry from three sides: idea, culture,management strategy, and therefore to list some way at such professional aspects as business, issuing, advertising marketing ,etc. We are looking forward to offer the really rational thinking for the reform of Qingdao media industry.