Changes Of The Concept And The Direction Of Development Of Television Sports Coverage

As the most important type of TV sports programs, the TV sports reports have been retransmitting each athletic contest as its main coverage, following the advancing steps of new China's television business for more than 40 years. Its report idea has experienced greatly leap from "Competition idea" to "Sports event idea": The former retransmitted athletic contest merely by means of pure pictures and illustrations, while the latter is devoted to forge TV sports reports into a "Masterpiece of sports", including the four main bodies of earlier period preheating program, the later period reviews program, the intermittent splice program and the competition direct retransmitting to through the pattern of "program groups".The "program group pattern" is the core and the biggest characteristic of the new "Sports event idea", whose essence is, during the omni-directional direct seeding athletic contest, broadcasting each kind of TV program which manufactured for the competes specially at the right and reasonably moment, such as before the competition, in the course of or after the competition. So that those "necessary programs" broadcast with the competition direct retransmitting have little by little become the "conventional programs" in a sport retransmitting. The TV sports reports' content and the form are developing unceasingly. The six characteristics including theatrical nature, entertainment, interactive, user friendly, technical and team-work are the manifests of the new "Sports event idea" in the current TV sports reports.Multitudinous essential factors in medium environment and social environment affected on TV sports domain are the cause to the new idea that is being formated and practised. In the future, if the TV sports reports are expected to leap again, besides that the sports media workers must insist on reporting sports competition under the premise of "Sports event idea", they also have to attack initiatively, change their thought ,and set up two new idea :"marketing idea" and "innovation idea", so that when the "sports event idea" is smoothly launched in reality guaranteed by a multiplex financing channel, take the variation and the personalized program content and the form as the television sports reports can transform again from a worm into a "beautiful butterfly".