The Study Of Problem And Education Countermeasure Of Media Literacy To College Students

People have been involved in various media and electronic journal of construction of information network, such as mobile network television broadcasting in the information age. The network has become the main way for college students; the information has become more important for the life of students. Therefore, as the important content of the moral education, media literacy education in college can promote the overall success and the socialization.Partâ… :The contemporary university students' current media literacy is surveyed by the way of questionnaire. From the aspects of cognitive media, contemporary college students contact with Many and varied media, especially, network media; the time of use of the media is appropriate, but some people can't. Most of students in university can control their time and choose appropriate content, but some people can't. From the aspects of the media knowledge level, contemporary college students can understand the basic knowledge of media, not to grasp higher levels of intellectual. They can grasp the basic knowledge, but can't operate. They can understand the media, but knowing that one cannot operate deep interest relationship. From the aspects of media consciousness, Students can use media properly, but still need to progress. Most of the students need to raise awareness of self monitoring and participating. From the aspects of media ability, it is relatively poor for most of Contemporary college students' ability to identify and reflect the false information. Students'ability of making media product needs to improve. From the aspects of media moral, media communication level of the media honesty need to improve. There is a deviation values for most of students.Partâ…¡, the lack of media literacy of The contemporary college students have been analyzed from three aspects,the society, education and university students itself. From the aspects of social, Market economies bring utilitarian overload information to mass media. It produced negative effect for university students' moral, Different kinds of medium and Mass culture bring negative impact to students. From the aspects of education, Higher education expansion makes the students' quality by the decline. Insufficient of Media literacy education importance in university makes Education relatively backward, such as, Lack of education target, improper of Education content and method and behind the theoretical research. From the aspects of students itself, students'Identify ability are relatively poor, they want to show himself strongly and lack of ideal. Those make the negative impact to media literacy in ascension.Partâ…¢, Countermeasures of Media literacy education for college students is studied. It is the theoretical basis of the three parts, for example, Media literacy theory, values clarification theory and social learning theory. It is the following principles for guidance, leading the principle of combining with subjectivity, Media literacy education and management to the media, the school curriculum and recessive course. From the media education, the effective management of the media and media information should be strengthening, as a spreader, medium should be used to spread to media knowledge, and provide opportunities for college students in media. From the school education, appropriate education goal should be established; the media literacy education content should be selected; the educating team will be built, various forms of media literacy education activities should be carried out. From the media self-education, we must strength to get more media knowledge, cultivate own ability and moral.