Theories Of Communication Studies On College Students Effect Of The Role Of Ideological And Political Education

The face of economic globalization and the information society to the new situation, ideological and political education of some ideas, and the ways it has become quite unsuited to a certain extent, limit the effects of ideological and political education. Therefore, the combination of theory and practice point of view of ideological and political education to improve the feasibility of effective methods, is the current ideological and political education workers need to solve the problem. From the perspective of communication, ideological and political education is a particular information dissemination activities, is the core of socialist ideology as the transmission of values, is to enhance the level of ideological and political and moral goals for a particular process of information dissemination. This paper from the ideological and political education and dissemination of science to study the new cross-perspective drawing of the theory of communication innovation concept of ideological and political education as well as ways and means to adapt to current changes in the development of objective and subjective conditions for the realization ideological and political optimize educational effect. First of all, the article from the ideological and political education of educators, information, educated the three levels of the information age ideological and political education is facing challenges, come to ideological and political education, innovative ideas and ways and means of practical needs; Second, a reference from a theoretical point of communication in the "gatekeeper theory", "agenda setting" theory, "audience theory" and other effects of ideological and political education to improve the feasibility of, and on this basis, the use of empirical research methods, and further verify the theory of reference to improve these communication effects of ideological and political education effectiveness; Finally, the combination of theory and practice is proposed based on the communication of the theory of ideological and political education of some of the revelation: First, the main optimization of Education the quality, including the dissemination of quality, ideological and political quality, professional quality, to enhance its ideological and political education of the guard ability and capacity to lead; second is to improve the acceptability and effectiveness of the message, including the reality of enhanced information and guidance nature, accurately grasp the opportunity of education and rational use of communication skills; Third, the spread of the audience received psychological adaptation, including respect for the audience's subjectivity students for individual differences in students the audience to grasp the audience's interests and needs students, students play the "opinion leaders "role, focusing on the impact of group norms, etc., to enhance the ideological and political education of targeted and effective.