Research Of Present Situation And Development Countermeasures Of Professional Women Soccer Club In China

In the June of 1992, the workshop conference of national soccer was convened in the Red Mountain Pass of Beijing which represents that the Chinese soccer has also marched into the new historical stage: considering the system reform and the mechanism transformation as the core, and the club system and the industrial development as the key point. Since the professionalism of Chinese women's football in 1997, the professional soccer club has experienced more than ten years test, with the process of the initial people's guess, the suspicion and the relentless vision, it has been an indispensable part for the Chinese soccer and a Chinese sport.As we all know, after experienced the glory of the 1996 Olympic Games and the 1999 Women's World Cup for Chinese women's football, they have entered the doldrums gradually. The defeat sober again in the Fifth Women's World Cup tells us that the leading edge for Chinese Women Soccer in the world has been disappeared and their Asia dominant position has been precarious. Thus, it is imperative to rebuild the glory of Chinese women's football.The high-level sports of Professional Women's soccer are a reflection of a country's overall level of Women's soccer. The paper considers the 16 vocational Women Soccer Clubs, which participated in the 2007 spring training at Haigeng in Kunming, as the subjects and researches the present situation, the major problems and main factors affecting the development of vocational Women Soccer Club by the means of literature data, the survey, expert interviews, mathematical statistics and logical analysis, and other research methods. At the same time, it also offers some corresponding development countermeasures to give some references for formulating the long-term plan of Women Soccer Club professional development and making up the inadequate provision of the work for the Women Soccer.1. The investigations and studies for Women Soccer Club of occupational status include three main parts: the basic form of the club, the club funds, as well as the status of sports teams. Through investigation and collation, it provides a basis for the future career development of Women Soccer Club.2. The main problems and main influencing factors for China Professional Women Soccer Club: the club system is not perfect; the management and business philosophy lag behind; the competition system is imperfect and the high-quality competitions are too fewer; the funding can not be guaranteed and the treatments of income are poor; the structure of coaches'knowledge is single, so the level of business is low; the echelon building is imperfect, and the reserving forces is weak; the lack of star players; the concerning of league level is low; the team members have no employment guarantee after they retire; the government departments in charge of sports do not sufficiently support; the loose internal management of the club3. Development Strategies are: further improvement of the club's organizational forms and strengthening management system; effectively improving the overall quality and the capability of coaches to fully playing their leading roles; strengthening reserving personnel training of women soccer and paying more attention to their echelon building; improving the sports athletes'techniques to enhance viewing of the professional league; caring about and valuing the job placement for retired athletes; strengthening the introduction the outstanding women soccer players and keeping them flow; improving the operational concepts, and establishing brand awareness.