Study On Popularization Strategy Of Health Qigong

Health Qigong plays a vital role in our country, as a special health preserving method, it has a long and profound history. With the diversified development of the society, Health Qigong has already had a broad mass base due to its diversity, simple and effect. Popularization of Health Qigong is an applied study based on reality, which is intended to systematically look into and sort out the problems in the process of its popularization, provide strategic support for it by employing theoretical ideas from relevant subjects, and serve the popularization reality.Based on the prior foundlings and knowledge, the popularization strategies of Health Qigong include:literature review, logical analysis, and comparison. Using the experience of Taijiquan and yoga, the present paper analyses the present problems of Health Qigong popularization, and provides references for its development. This research, based on the communication theory, sees through the appearance to get at the essence, optimizes the communication content, ways and strategies, hopefully, we can contribute to the Health Qigong development theoretically.On the bases of the existing results, the present paper summarizes major problems of Health Qigong development and popularization. The results are as follows:excellent Health Qigong talent is insufficient to meet the requirements, inefficient publicity limits its popularization, failure of multi-layered publicity structure, narrow audience and unreasonable age structure, poor creativity to adapt to modern life, related product is so little that the economic and social efficiency is low. In the light of these problems, this study combines above mentioned theory and practice and puts forward the following strategies:1. Training of talented Health Qigong personnel. Insufficient excellent Health Qigong talent has become major factor which restrain its higher level development, it has been found that social sports instructor should be cultivated to promote their professional accomplishment, meanwhile, they should be instructed to pay attention to communication and feedback in teaching, We must keep abreast of the latest needs and advice of the accepters.2. Strengthening publicity to stimulate demand. Strengthening the publicity is a major method to enhance fame and gain recognition. So we should make good use of media to widen publicity scope to let it develop scientifically under regulations, and make the most of new media to explore popularization ways so as to form publicity net for Health Qigong.3. Integrating the resources with market as the orientation to expand popularization channels. Take nation as the dominant factor and gradually increase other promotional ways such as clubs. Expand popularization channels to build up its market adaptive capacity 4. Consolidating middle aged and elderly audience and expanding its scope to the youth. Cater to the different physical and psychological needs of different aged consumers through creativity, develop Health Qigong promotion in colleges and universities, extend its scope of audience.5. Strengthening the development of related product. The development of professional Health Qigong clothes, teaching materials and books and other product are helpful to increase the economic and social efficiency.