| This paper take advantage of the literature data, interview, questionnaire,mathematical statistics, logical analysis and other methods of investigation of HealthQigong Anhui Province, Bozhou City of present situation spread Survey. HealthQigong is one of traditional Chinese sports event, by means of body movements,breathing coordinate and psychological adjustment to achieve physical fitness, pleasure,physical and mental, longevity and other target, At the same time,it is helpful toexplore human potential. Therefore, the State and the Government attaches greatimportance to the the Health Qigong spread work, the establishment of the HealthQigong Management Center, from2003to2010,Health Qigong Management Centerpopularize universal nine sets of exercises and four sets of competition routinebecause of the simple and practical action, movement of moderate-intensity aerobicexercise, having a broad mass base in China, especially in the elderly population. Witheconomic development and social progress, the masses exercise consciousnessgradually enhanced, more people pay close attention to health needs, science andfitness concept with the concept of health has gained recognition and deeply rooted inthe heart, The Health Qigong promotion to meet the needs of the broad masses of thepeople, have a positive effect on the comprehensive construction of a well-off societyand social stability. The basic characteristics of the area of fitness Qigong swarm,behavioral characteristics, launching investigations, the study concluded as follows:Some enthusiasts awareness of Health Qigong is not enough, the lack of material andinformation to improve the management system and the Health Qigong, accept thesmall amount of information; easily influenced by the attitude of the people aroundthem, low technical level of the power law of the masses; aging audience crowdunevendevelopment projects; activities of five into concrete implementation is a majorhighlight of a promotion is difficult, the major factor in the promotion of economicdevelopment constraints.For surveys of the promotion of the current situation, under theguidance of the research methods and theory, make some promotion suggestions.1The support of the national government, and take the path of market-oriented andfocus on development. Government support and policy support to promote the effectiveprotection of capital investment is the material basis of the promotion. Make good useof the market economy, the formation of self-hematopoietic function, the key toeconomic development.2Through training to further enhance the promotion of the quality of personnel, bothquantity and quality, the introduction of the assessment mechanism. Trainingdiversification, systematic and specialized training content. 3To expand route of transmission. Promotion propaganda, mass media communicationis to promote the work of the accelerator. Publicity recurring, diversity, to distinguishbetween primary and secondary, the focus of television, Internet and other publicity.4Relying in the elderly population, promotion of students and office workers, thecharacteristics of the target audience, take a different promotion strategies.5Consolidate sites, seeking to promote the diversification of channels. The site is topromote the work of the foundation works to the site as the promotion relying extend toschools, institutions, enterprises, township.6Increase opportunities for participation and organizing events, rich and diversecultural and sports activities. Effective leverage of sports competitions, to race thedeclared practice, practice in order to promote competition, training to race inspection.7Features to create sports brand, to carry forward the traditional culture, focusing onthe external promotion. Develop excellent traditional features sports and fitnessactivities included in, insist on bringing in and going out strategy. The industry as one ofthe characteristics of the project to develop cultural, health, fitness, travel Wuqinximode. |
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