The Strategic Analysis On The Tourism Industry Of China Taking BTG For Example

With the development of economy, science and the advancement of society, the modern tourism from 1950s has come into an independent industry, and this flourish trend is still in the ascendant, so tourism is looked as an international rising industry all over the world.The most brilliance character of this rising industry is the consume of substance and spirit can infiltrate into all the aspects of tourism, such as travel, play, reside, food, purchase, entertainment and so on. The incorporate of tourism, culture and economics will change our life style and the ideas of consumption greatly, and push the people's economic and culture life of the contemporary era to a new ambit. So can say, tourism is the most related industry in all the industries. It has been proved that tourism can promote the advancement of society, flourish of economics, and the affiliate and cooperate with other countries.Tourism in China is still a young industry with high speed, and has unique tourism resources. The well circumstances of society and economy are also give a good chance to tourism of China. Like most of the rising industry, the tourism of China is in the phase of out-of-order competition. For the sake of one position in the future market, the analysis of enterprise strategy is in the first place.Based on the analysis and summary of characteristic of tourism and the strategy related circumstance and resources, this thesis analyzes the trends of tourism enterprises. And combining the instance of BTG , analyzes the advantages and the disadvantages of the strategy of the enterprise in point of strategy establishment view. And also try to make some constructive suggestions of its strategy development.